SUPPLEMENTS • HERBS • FUNCTIONAL FOODS • BEAUTY
PRACTITIONERS • CLINICS • COACHES • GROUP PROGRAMS
You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.
Clear, credible and high-performing copywriting for natural health and wellness brands and service providers. Built on 30 years of health industry experience, and infused with strong marketing strategy to help the right people find you, trust you and choose you.
SUPPLEMENTS • HERBS • FUNCTIONAL FOODS • BEAUTY • PRACTITIONERS • CLINICS • COACHES • GROUP PROGRAMS
Clear, credible and high-performing copywriting for natural health and wellness brands and service providers. Built on 30 years of health industry experience, and infused with strong marketing strategy to help the right people find you, trust you and choose you.
You’re on a mission to make the world a happier, healthier place. I’m on a mission to help you create the marketing strategy and content that positions you as your ideal client’s trusted choice, builds the brand of your dreams, and creates the sales and impact you and your business are worthy of.
Hi, I'm Jayne,
Health & wellness copywriting specialist
I’m one of Australia’s most experienced health and wellness copywriters, with a 30-year track record of creating campaigns and content that have been read by millions of readers and directly contributed to millions of dollars in sales.
That’s thousands of pieces of marketing content… for brands ranging from multinational herbal and vitamin companies to one-person health practices.

I specialise in writing brand-building sales and marketing copy for:
HEALTHY PRODUCTS
All the things people swallow, slurp, sip & squirt to optimise their health:
Vitamin & nutritional supplements
Herbal medicines
Functional foods & bev
Natural beauty & personal care
Essential oils & aromatherapy
Natural household products
HEALTH PROS & EXPERTS
The dedicated folk whose work educates, enlightens, empowers & expands:
Health professionals
Wellness practitioners
Multi-practitioner clinics
Group program & course providers
Healers & intuitives
Coaches & consultants

Hi, I’m Jayne,
Health & wellness copywriting specialist
I’m one of Australia’s most experienced health and wellness copywriters, with a 30-year track record of creating campaigns and content that have been read by millions of readers and directly contributed to millions of dollars in sales.
That’s thousands of pieces of marketing content… for brands ranging from multinational herbal and vitamin companies to one-person health practices.
I specialise in writing brand-building sales and marketing copy for:
HEALTHY PRODUCTS
Vitamin & nutritional supplements
Herbal medicines
Functional foods & bev
Natural beauty & personal care
Essential oils & aromatherapy
Natural household products
HEALTH PROS & EXPERTS
Health professionals
Wellness practitioners
Multi-practitioner clinics
Group program & course providers
Healers & intuitives
Coaches & consultants
BRANDS I’VE WORKED WITH:






BRANDS I’VE WORKED WITH:

“Hey Jayne, have you ever written…?”

I UNDERSTAND YOUR READERS, YOUR INDUSTRY & YOUR BOUNDARIES
Unlike most copywriters who dabble in it only occasionally, natural health and wellness is my lifelong passion. And it’s been my exclusive professional focus for the past 30 years.
So I know that copywriting for health buyers needs a LOT more rigour than writing for other industries.
It also involves prioritising:
Performing the role you need them to in your campaign, launch, or marketing ecosystem
Elevating your brand and strengthening your reputation
Connecting with your audience and earning their trust
When those elements are expertly woven together, you get copy that demonstrates why yours is the brand people should trust with their health and wellness.
Without them? You’re at risk of:
Cold, clinical and impersonal copy that’s disconnected from the people you’re trying to help
Confused, doubtful readers instead of confident and empowered ones
Over-promising about the results people can expect
Over-stepping the advertising rules
Unlike most copywriters who dabble in it only occasionally, natural health and wellness is my lifelong passion. And it’s been my exclusive professional focus for the past 30 years.
So I know that copywriting for health buyers needs a LOT more rigour than writing for other industries.
It also involves prioritising:
Performing the role you need them to in your campaign, launch, or marketing ecosystem
Elevating your brand and strengthening your reputation
Connecting with your audience and earning their trust
When those elements are expertly woven together, you get copy that demonstrates why yours is the brand people should trust with their health and wellness.
Without them? You’re at risk of:
Cold, clinical and impersonal copy that’s disconnected from the people you’re trying to help
Confused, doubtful readers instead of confident and empowered ones
Over-promising about the results people can expect
Over-stepping the advertising rules

When we work together, you’ll have the confidence that comes from…
When we work together, you’ll have the confidence that comes from…
PRACTITIONER-LEVEL UNDERSTANDING
My professional training as a naturopath, nutritionist and herbalist means I can clearly communicate how your products and services work and who they can best help
SHARED ETHICS &
VALUES
As a practitioner myself, I understand your responsibilities and share your professional ethics, values and commitment to client-centred care
REGULATION-AWARE FOCUS
After decades as a health copywriter, I’m adept at navigating the advertising regulations that apply to the health and wellness industry – including TGA, FSANZ, AHPRA and others



PRACTITIONER-LEVEL UNDERSTANDING
My professional training as a naturopath, nutritionist and herbalist means I can clearly communicate how your products and services work and who they can best help.

SHARED ETHICS & VALUES
As a practitioner myself, I understand your responsibilities and share your professional ethics, values and commitment to client-centred care.

REGULATION-AWARE FOCUS
After decades as a health copywriter, I’m adept at navigating the advertising regulations that apply to the health and wellness industry – including TGA, FSANZ, AHPRA and others.

I’m a brand and messaging strategist as well as a copywriter
Performing the role you need them to in your campaign, launch, or marketing ecosystem
Elevating your brand and strengthening your reputation
Connecting with your audience and earning their trust


Need copy that’s jam-packed with personality, strategy and impact?



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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.