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health MARKETING STRATEGY, consulting & PROJECT MANAGEMENT
HEALTH • WELLNESS
COACHING • CONSULTING
Need a marketer with both experience and insight to lead your marketing efforts or drive a major marketing initiative? I bring the big picture and finer details together through goal-focused strategic guidance, hands-on project management and team oversight.
Introducing Bottle Your Brilliance - my hybrid 1:1 marketing coaching + strategy program especially for coaches, consultants and health business owners ready to grow.
Health MARKETING STRATEGY, consulting & PROJECT MANAGEMENT
HEALTH • WELLNESS •COACHING • CONSULTING
Need a marketer with both experience and insight to lead your marketing efforts or drive a major marketing initiative? I bring the big picture and finer details together through goal-focused strategic guidance, hands-on project management and team oversight.
What do I bring to your marketing team?
BRAND, CAMPAIGN & CONTENT LEADERSHIP • $MILLIONS IN SALES GENERATED
I’m a skilled and disciplined marketer known for my strategic thinking, commercial insight and practical execution, and have an unrivalled track record when it comes to helping health and wellness brands achieve their marketing objectives and navigate growth, change and opportunity.
After decades in health marketing, I understand the unique challenges of getting things done in our industry, from complying with the regulations to navigating project timelines with multiple stakeholders and many moving parts.
Most importantly, I know how to get things done and help you meet your goals.
Wondering whether I can help you?
What do I bring to your marketing team?
BRAND, CAMPAIGN & CONTENT LEADERSHIP + $MILLIONS IN SALES GENERATED
I’m a skilled and disciplined marketer known for my strategic thinking, commercial insight and practical execution, and have an unrivalled track record when it comes to helping health and wellness brands achieve their marketing objectives and navigate growth, change and opportunity.
After decades in health marketing, I understand the unique challenges of our industry, from complying with the regulations to navigating project timelines with multiple stakeholders and many moving parts.
Most importantly, I know how to get things done and help you meet your goals.
Wondering whether I can help you?
What do you need support with?
With 30 years of experience shaping brands, leading launches and managing complex marketing initiatives, I bring strategic thinking, practical leadership and hands-on support to every consulting engagement. To kick things off, fill out my contact form or schedule an obligation-free call so we can explore whether we’re the right fit for each other. In the meantime, here are just a few examples of the kind of work I love rolling my sleeves up for.
BRAND POSITIONING & MESSAGING STRATEGY
Your business is unique, and the way it’s perceived in the market needs to be too. I’ll help you distill your ideas into an inspiring and cohesive positioning that reflects your strengths and enhances your reputation. Then to bring it to life, I’ll help you formulate a brand voice and messaging strategy that resonates with your ideal audience.
NEW PRODUCT & OFFER DEVELOPMENT
Planning something new? I provide marketing input every step of the way, from ideation, opportunity assessment and business case development, right through to shaping your offer and optimising your launch.
CAMPAIGN PLANNING & LAUNCH STRATEGY
Rolling out a big campaign, a new funnel or an exciting launch? Let me help you plan the assets and activity you need to make the biggest splash you can.
CONTENT STRATEGY & PLANNING
Whether you need an entirely fresh content strategy, an itemised plan for developing and publishing new content, or a systematic approach to revamping and refreshing your website and other marketing assets, I’m ready to help.
PIVOTING OR REBRANDING?
Shifting direction? Embracing a new audience or brand identity? Exploring a different business model? Changes like this don’t just take the courage to pivot - they also call for strategic thinking, decisive action, and the confident, practical guidance of someone who's been down this road before.
My marketing management approach
While every marketing engagement and project is unique and requires its own plan and execution, my personal approach to them is consistently effective, borne out of decades of trial and error, testing and refining:
1. SET THE GOAL: Start with the end in mind
2. PLAN: Map the success path
3. OPTIMISE FOR FLOW: Identify and resolve bottlenecks early so momentum is steady
4. FOCUS: Break the work into clear, manageable chunks - and sprint where possible
5. TRACK: Make progress visible and communicate it proactively
6. RE-ORIENT: Consistently re-orient towards the big picture and desired outcome
My marketing management approach
While every marketing engagement and project is unique and requires its own plan and execution, my personal approach to them is consistently effective, borne out of decades of trial and error, testing and refining:
1. SET THE GOAL: Start with the end in mind
2. PLAN: Map the success path
3. OPTIMISE FOR FLOW: Identify and resolve bottlenecks early so momentum is steady
4. FOCUS: Break the work into clear, manageable chunks - and sprint where possible
5. TRACK: Make progress visible and communicate it proactively
6. RE-ORIENT: Consistently re-orient towards the big picture and desired outcome
Ready for someone to take the load off your shoulders?
HERE’S HOW WE CAN WORK TOGETHER
I offer one-off project-based engagements and fractional retainers where I provide ongoing marketing leadership and support to you and your team. For both options, I'll tailor a package to your specific needs.
I'm only able to work with a small number of marketing consulting clients at a time and am often booked in advance, so the best time to reach out to me is when you're debating whether you need extra marketing help, or wondering if having my eyes on your marketing might be the right move.
PROJECT-BASED CONSULTING:
Ideal for those times when you need an extra pair of hands to help you achieve a specific project or to plan and execute a launch or campaign, including:
Brand, messaging and content strategy development
Campaign planning and management
Offer development and launch strategy for new products, services and market entries
Complex projects requiring cross-functional team management and/or liaison
Funnel and buyer's journey development
Content planning and calendar development
FRACTIONAL MARKETING & CONTENT LEADERSHIP RETAINERS:
Perfect for businesses who need ongoing senior marketing support and leadership without hiring a full-time in-house team. I provide strategic oversight and hands-on support for your evolving marketing and business priorities, including launches, campaigns, content production and internal or outsourced team oversight.
Keen to explore working together?
Client love
Jayne’s strategic brand marketing and project management skills have proved invaluable to Fusion Health, most recently with our new product development projects and strategy. Her presentation skills and strategic thinking are first-class, and she’s articulate, intelligent, calm and thoughtful under pressure, as well as being incredibly thorough, accurate, creative, 100% reliable and a joy to work with.
Jayne is highly creative, passionate, insightful and has a unique ability to extract a clear brief from you in terms of the result required, then will add further ideas to create the best possible outcome – it’s a win-win.
Jayne is an absolute pleasure to work with. She is a skilled copywriter and particularly effective (and calm) project manager. Her ability to interpret a brief with a solutions-focused approach ensures an optimal outcome, and her depth of knowledge allows her to contribute significantly to projects. On challenging projects, she goes above and beyond to ensure deadlines are met whilst always maintaining her professionalism and can-do attitude. I thoroughly enjoy working with Jayne and highly recommend her.
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WORK WITH ME: Copywriting | Marketing Coaching| VIP Intensives| Marketing Consulting
I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.
Jayne Tancred © 2008-2026 All Rights Reserved
ABN: 62 928 126 060
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