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BOTTLE YOUR BRILLIANCE

Personalised marketing coaching and strategy to grow your health, wellness or coaching business

Introducing Bottle Your Brilliance - my one-to-one marketing coaching + strategy program for health, wellness and coaching business owners poised for growth. Whether your next step is becoming more visible, strengthening your messaging and offers, or navigating a new season in business, I’ll help you reach for your goals with intention, momentum and renewed confidence.

Introducing Bottle Your Brilliance - my hybrid 1:1 marketing coaching + strategy program especially for coaches, consultants and health business owners ready to grow.

Jayne Tancred

BOTTLE YOUR BRILLIANCE

Personalised marketing coaching and strategy to grow your health, wellness or coaching business

Introducing Bottle Your Brilliance - my one-to-one marketing coaching + strategy program for health, wellness and coaching business owners poised for growth. Whether your next step is becoming more visible, strengthening your messaging and offers, or navigating a new season in business, I’ll help you reach for your goals with intention, momentum and renewed confidence.

Your work is powerful.

Your marketing should be too.

When your marketing reflects the depth, empathy and intention behind your work, it becomes the catalyst for new opportunities. You become better known, your message resonates with more potency, and your perfect clients start to recognise themselves in the offers and content you share.

But getting to that point can feel elusive - especially if you’re not sure what to do next or how to create the results you know your business is capable of.

Instead of trying to do it all alone, imagine having a marketing strategist by your side as you build your brand, create your next irresistible offer, or craft the content and assets that will propel you towards your dreams.

That’s Bottle Your Brilliance – a blend of marketing coaching, strategy and intentional brand presence for health, wellness and coaching business owners.

It’s where your ideas, knowledge and expertise meet my zone of genius in marketing strategy, message distillation and energetic clarity.

Together, we’ll uncover your unique voice and perspectives and brew up messaging, content and offers that set you up to stand out, get known, and connect with the people you’re here to help.

Wondering if this is right for you?

Jayne Tancred
Jayne Tancred

Your work is powerful.

Your marketing should be too.

When your marketing reflects the depth, empathy and intention behind your work, it becomes the catalyst for new opportunities. You become better known, your message resonates with more potency, and your perfect clients start to recognise themselves in the offers and content you share.

But getting to that point can feel elusive - especially if you’re not sure what to do next or how to create the results you know your business is capable of.

Instead of trying to do it all alone, imagine having a marketing strategist by your side as you build your brand, create your next irresistible offer, or craft the content and assets that will propel you towards your dreams.

That’s Bottle Your Brilliance – a blend of marketing coaching, strategy and intentional brand presence for health, wellness and coaching business owners.

It’s where your ideas, knowledge and expertise meet my zone of genius in marketing strategy, message distillation and energetic clarity.

Together, we’ll uncover your unique voice and perspectives and brew up messaging, content and offers that set you up to stand out, get known, and connect with the people you’re here to help.

Wondering if this is right for you?

Get the right support for the season of business you're in

Every business moves through seasons, each with its own set of questions, challenges and growth edges to navigate. In Bottle Your Brilliance, we’ll focus on the projects, decisions and momentum that matter most for where you are now and where you want to go next. Whether you’re getting visible, designing an offer, launching, scaling or pivoting, explore the seasons below to get a feel for what working with me in Bottle Your Brilliance could unlock.

VISIBILITY SEASON

Let’s face it – your business would grow faster if more people knew who you are and what you have to offer. In Visibility Season, we’ll identify what you want to be known for, create a visibility strategy, and get you consistently publishing engaging content. It's all about building self-trust so you can stand in the spotlight and help your ideal audience get to know, like and trust you. From there, you naturally become the obvious choice for them to work with, opening the door to more conversations with potential clients (and all the other benefits that come from being more visible online).

OFFER DESIGN SEASON

Got an idea for a new product, service, program or package – or need help coming up with one? In Offer Design Season, you'll shape an offer that’s the perfect fit for your business and genuinely appealing to the clients you most want to help. You bring your in-depth knowledge and client experience, and I’ll pack my proven offer development frameworks to keep everything from pricing to positioning on target. Together we'll refine your concept into something structured, sellable and ready for your clients to say yes to.

CAMPAIGN LAUNCH SEASON

You’ve created an offer you love! Now let’s give it the launch or re-launch it deserves. Campaign Launch Season is all about warming up your audience and mapping out a focused, thougtfully structured campaign designed to build excitement, heighten engagement and invite sales over a defined timeframe. Our focus will be on shaping your funnel, developing enticing messaging around your offer, and planning campaign content that helps people make aligned and informed decisions about working with you.

SCALING SEASON

Business is going well – but you can see the potential for so much more. Now it’s time to expand your capacity so you can support more people, amplify your impact, and sustainably increase your revenue - without stretching yourself thin. We’ll plan and implement tailored growth strategies that leverage your offers and expertise and empower you to grow in your desired direction.

PIVOT SEASON

Shifting direction? Embracing a new audience? Exploring a different business model? Changes like this don’t just take the courage to embody a new version of yourself professionally - they also call for strategic thinking and decisive action. This season is where you'll nut out your next steps, adjust your marketing, and get on course toward your new vision (making sure you don’t burn down anything that’s currently working along the way).

Get the right support for the season of business you're in

Every business moves through seasons, each with its own set of questions, challenges and growth edges to navigate. In Bottle Your Brilliance, we’ll focus on the projects, decisions and momentum that matter most for where you are now and where you want to go next. Whether you’re getting visible, designing an offer, launching, scaling or pivoting, explore the seasons below to get a feel for what working with me in Bottle Your Brilliance could unlock.

VISIBILITY SEASON

Let’s face it – your business would grow faster if more people knew who you are and what you have to offer. In Visibility season, we’ll shine the spotlight on you and your business so your ideal audience gets to know, like and trust you, making you the obvious choice for them to work with. We’ll identify what you want to be known for, create a visibility strategy, and get you publishing confidently and consistently so you can enjoy a steady flow of leads (and all the other benefits that come from being more visible online).

OFFER DESIGN SEASON

Got an idea for a new product, service, program or package – or need help coming up with one? Together we’ll craft a compelling offer that’s the perfect next step for your business and a must-have for your clients. You bring your in-depth knowledge and client experience, and I’ll bring my proven offer development frameworks to keep everything from pricing to positioning on track and help you appeal to your ideal clients with a concept that delivers the right results. Let’s get this show on the road!

CAMPAIGN LAUNCH SEASON

So, you’ve created an offer you love! Now let’s give it the launch or re-launch it deserves! We’ll design a focused, results-driven campaign to warm up your audience and generate excitement, engagement and sales over a defined timeframe. In Campaign Launch season, we’ll explore everything from your funnel design to your offer messaging so that you’re reaching the right people with content that resonates at exactly the right time.

SCALING SEASON

Congratulations! You're up and running and things are going well – but in your heart you can see the potential for so much more. Now it’s time to help more people, increase your impact, and sustainably grow your revenue. We’ll plan and implement tailored growth strategies that leverage your offers and expertise and empower you to grow with clarity, consistency and confidence.

PIVOT SEASON

Shifting direction? Embracing a new audience? Exploring a different business model? Changes like this don’t just take personal courage, they also require strategic thinking and decisive action-taking. Together we’ll map your next steps, adjust your marketing, and set you on a clear course toward your new vision (making sure you don’t burn down anything that’s currently working along the way).

The Bottle Your Brilliance process

Regardless of which season of business you’re in, we’ll meet fortnightly on Zoom for either three or six months and move through my tried-and-trusted process to Bottle Your Brilliance:

1. Set your intention: I'll help you cast the vision for what you want to achieve, clarify why your dream matters to you and the people you help, and set your goals for the next 12 weeks.

2. Take stock: We'll assess your current reality, pinpoint your existing strengths and assets, and identify the gaps our approach needs to fill.

3. Distil the formula: Next, we'll shape the strategy, milestones and action plan to get you from here to there, in a way that feels workable, grounded and achievable.

4. Bottle and share: I'll guide you as you refine your ideas and translate them into messaging, content and/or offers that are clear, compelling and destined to resonate with your ideal clients.

5. Test, measure and tweak: We'll review your results, adjust your strategy and messaging where needed, and plan the next set of aligned actions to keep you movng forward.

The result? More clarity, more confidence, and real momentum!

What's included in Bottle Your Brilliance?

PERSONALISED STRATEGY & SUPPORT

  • A collaborative partnership with a coach who's both highly experienced and highly intuitive - and who can simultaneously hold space for your deeper purpose, your highest potential and your practical next steps

  • Personalised strategy, messaging and planning support shaped around your strengths and priorities

  • Guidance to help you articulate your work with resonance and conviction

COACHING & ACCOUNTABILITY

  • Fortnightly private coaching calls over Zoom (60 minutes, recorded for replays)

  • Gentle-but-firm accountability to keep you in motion - without pressure or overwhelm

BETWEEN SESSION CHECK-INS

  • Quick support via WhatsApp for questions, pep talks or momentum checks

  • Light-touch feedback on key pieces of marketing content you create (reasonable limits apply)

YOUR INVESTMENT

  • 3-MONTH PACKAGE: $3,300 upfront, or $1,100 monthly for three months

  • 6-MONTH PACKAGE: $6,000 upfront, or $1,000 monthly for six months (save 10%)

Prices are in Aussie dollars and include GST for Australian residents.

Looking for just a quick burst of marketing insight or to experience working with me before you commit to a package? Check out my Plot Your Path 1-hour intensive sessions instead.

Why choose me as your marketing coach?

Over the last 30 years, I’ve worked on marketing and strategy for some of Australia’s favourite brands and lots of wonderful small businesses too – most of them in the natural health, wellness or coaching space.

With expertise in offer design, messaging strategy, content creation and so much more, I’ve got the experience to help you plan and execute your next marketing move!

My approach to marketing isn't just strategic - it's energetic too.

So while we'll use time-tested marketing strategies to keep you grounded and action-oriented, we'll also honour your intuition, inner knowing and empathy as extraordinary superpowers and practical business assets.

Some weeks you'll be inward to clarfiy your thinking and expand your capacity for giving, receiving, showing up and stepping up. Other times you'll be focused outwards as you take purposeful action and implemnt your marketing with increasing precision and impact.

And over time, you'll intentionally shape your brand into the connective tissue that brings together who you are, the people you’re here to help, and the business you're meant to build - and empowers all of them to thrive.

Sound like your cup of tea?

Jayne Tancred

Why choose me as your marketing coach?

Over the last 30 years, I’ve worked on marketing and strategy for some of Australia’s favourite brands and lots of wonderful small businesses too – most of them in the natural health, coaching and consulting space.

With expertise that encompasses offer design, messaging strategy, content creation and much, much more, I’ve got the experience to help you plan and execute your next marketing move!

My approach to marketing is energetic as well as strategic, so when you work with me as your coach, you don’t just get results – you get marketing that feels good, for you AND your clients.

We’ll dive into time-tested marketing strategies to keep you grounded and on track, and we'll also acknowledge that your intuition, inner knowing and empathy are extraordinary superpowers and business assets.

There'll be times when you're called to dive deep into the inner work that expands your capacity for giving, receiving, showing up and stepping up, and others where your energy will be focused outwards as you prioritise marketing activities.

Together, we’ll make sure your marketing isn’t just effective, but is aligned with who you are, the people you’re here to help, and the business you want to build.

Sound like your cup of tea?

Jayne Tancred

FAQs

What type of businesses is Bottle Your Brilliance for?

Bottle Your Business is designed for small business owners in the health, wellness or coaching space - whether you’re seeing clients, teaching courses, running a membership or selling products.

You’ll feel especially at home here if you’re driven by a desire to make a meaningful difference in people’s lives, and you want your marketing to feel like a natural extension of that – an invitation into your work and the starting point for genuine relationships with the people you’re here to help.

Among others, I’ve worked with clients in naturopathy, herbalism, coaching, energetic healing, bodywork, hypnotherapy, yoga, Pilates, physio, personal training and consulting – as well as brands selling supplements, skincare and beauty products, functional food and health tech.

This is a fully personalised, one-on-one program, suitable whether you’re just starting out or are more established and ready to pivot or scale - and whether you work solo or with the support of a small team.

How do I know if you’re the right coach for me?

Start by noticing how the idea of working together feels to you. If it’s energising, expansive or quietly exciting, that’s a good sign. (Don’t let a little nervousness hold you back – it has a sneaky tendency to appear right before decisions that stretch you).

 

The easiest way to know if we’re a good fit for each other is to spend some time talking, so you’re welcome to book either a free 15-minute strategy call or Plot Your Path - my 1-hour VIP marketing coaching intensive.

 

Also consider the type of support you’re looking for. If what you want most right now is help with tech-y stuff like your practice management system, building out automations, or leveraging AI in your business, I’m probably not your person. (We might touch on all those from time to time, but they’re never the centre of my work).

 

Where I really shine is in seeing the brilliance you bring to your work – sometimes even before you can recognise or articulate it yourself - and helping you distil your knowledge and perspective into marketing, messaging and offers that light you up and set you apart.

What’s required of me to get the most out of this work?

Bottle Your Business isn’t a course or a done-for-you service, it’s a one-to-one marketing coaching program that helps you make intentional decisions about how your business grows, evolves and shows up in the world.

So, to get the most out of our work together, you’ll need to be willing to engage both inwardly as you clarify what you offer and why it matters, and externally as you create the public-facing marketing assets that bring your brand to life.

Come with your vision, goals and curiosity, and a willingness to explore, refine and try things, even when they challenge you.

You don’t need to have everything figured out before getting started. Translating worries, constraints, messiness, and half-formed thoughts into a clear direction is an illuminating part of the process.

In practical terms, plan to spend a few focused hours each week outside our calls working on your marketing. I recommend scheduling this time so it doesn’t get squeezed out by everything else, and so your efforts build momentum and have compounding benefits over time.

How do I choose between a three- or six-month package?

Marketing strategy takes time. The kind of work that builds trust, welcomes the right people into your world and creates lasting momentum rarely happens in an instant. The marketing assets that’ll bring those strategic decisions to life need time too – not only for ideas to percolate and content to be produced, but to give your audience time to engage and respond.

 

A six-month package is ideal if your focus is on something deeper or more expansive, like refining your core message, developing a signature offer, pivoting your business model or consciously evolving how you show up in your work and business. It gives us space to go deeper, make considered decisions, and let the work compound over time.

 

A three-month package can be a great fit if you’re looking to get unstuck, regain focus, or build momentum around a specific goal. It’ll give us time to sharpen your messaging, prioritise your next moves, and kickstart consistency. It’s also a good way to experience working together before deciding whether you’d like to continue for longer.

If you’re unsure, we can always talk it through on a call so you can choose the option that’s the best fit for where you are right now. You’re welcome to book an obligation-free chat.

Will you write my copy / create my assets for me?

Bottle Your Brilliance is a coaching and strategy program, not a done-for-you copywriting or content creation service.

That means we’ll focus on helping you develop the thinking, messaging and structure behind your marketing, regardless of whether you choose to create your content yourself or outsource it.

However, you’re welcome to share key pieces of content you create during the program for feedback via our WhatsApp support chat (reasonable limits apply).

And if you’d like done-for-you support, I offer preferential rates on copywriting projects for my current coaching clients.

Do you guarantee results?

I can’t guarantee specific business results, because outcomes depend on many things outside my control, including (but not limited to) your offers, your market, and the time, energy and marketing budget you’re able to invest.

What I do offer is a supportive space for considered marketing thinking, decision-making and execution. You’ll receive strategic guidance, practical frameworks and focused support throughout our work together.

What’s your refund policy?

Bottle Your Brilliance is a personalised, one-to-one coaching program. Once coaching has begun, payments are non-refundable.

When you enrol, you’re committing to the full three- or six-month experience, whether you choose to pay upfront or via instalments. This allows me to reserve your place in my coaching roster and invest time and thought in getting to know you and your business so I can offer you thoughtful, tailored guidance throughout our work together.

If you’d like the finer details – including cooling-off periods, payment commitments and pause options – you can review the full Terms & Conditions here.

(And if you’re unsure whether this is the right fit, I always recommend booking a call first so we can talk it through).

Client love

“FIRST CLASS STRATEGIC THINKER AND BRAND MARKETER”

Jayne’s strategic brand marketing and project management skills have proved invaluable to Fusion Health, most recently with our new product development projects and strategy. Her presentation skills and strategic thinking are first-class, and she’s articulate, intelligent, calm and thoughtful under pressure, as well as being incredibly thorough, accurate, creative, 100% reliable and a joy to work with.

Anita Wolf, Fusion Health

Jayne Tancred

“IT'S LIKE SEEING ALCHEMY IN ACTION!”

Working with Jayne is like seeing alchemy in action! I feel very fortunate to have had the benefit of her exceptional skill and experience in helping me shape the online face of my business. I can highly recommend Jayne’s services – she has an incredible gift with words, language, writing and soulful marketing.

LW, LW Counselling

Jayne Tancred

“SUPER INSIGHTFUL”

Jayne primarily worked with us as a writer, but her contribution to our marketing plans and strategy went way beyond that, including helping us refine our brand positioning, brand personality and tone of voice, which in turn helped focus and direct our marketing communications across all media.

Jayne always thinks outside of the box and works well beyond the brief to provide valuable marketing insights and ideas. Jayne is an absolute pleasure to work with, a great collaborator and super insightful. I would be happy to recommend her for any marketing project, especially in the natural health area - an industry she has a fabulous understanding of and passion for.

Caitlin Bancroft, Thompson’s

Jayne Tancred

“SUCH A POSITIVE AND ENJOYABLE EXPERIENCE!”

Even after working with Jayne for years, I’m still in awe of her clarity and insight. With her broad decades of experience, she quickly gets right to the centre of the issue and finds optimal ways to move forward. Jayne always makes the personal development that’s so vital to small business growth feel like such a satisfying, palatable, positive and enjoyable experience. I thoroughly recommend her coaching to anyone wanting to grow in confidence as a marketer and small business owner.

Christina Brown, Transform Yoga Pilates Barre

Jayne Tancred
Jayne Tancred

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I acknowledge the Guringai people, Traditional Custodians of the land on which I live and work, and pay my respects to their Elders past, present and emerging, and to all Aboriginal and Torres Strait Islander peoples.

Jayne Tancred © 2008-2026 All Rights Reserved

ABN: 62 928 126 060

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