STOP burning yourself out trying to make your indie author dreams come true!
STOP burning yourself out trying to make your indie author dreams come true!
GROW your
author biz
without creating more work for yourself
and instead create more time!
Learn systems, strategies and processes to get your author business organized from the ground up in just one day (even if you’re not a naturally organized person)
GROW your
author biz
by creating less work for yourself
and more time for what you love!
Learn systems, strategies, and processes to get your author business organized from the ground up (even if you’re not a naturally organized person).
After working with countless successful indie authors and entrepreneurs in the self-publishing industry (including a few big names you might recognize when you read my bio), I’ve seen what makes or breaks an indie author biz.
However. . .
The self-publishing industry is filled with scams, slimy salesmen, and vanity presses promising instant author success if you just give them a cool, one-time payment of $10,000—only to find that their information isn’t practical or that their courses tell you what you already know.
You started this business to write books! And to provide yourself with a creative life, filled with success and happy readers. If only you could discover how to make it happen with practical steps.
The problem is
Building an indie author empire requires SO MANY different plates to be spinning, and it feels like they all need to be spinning at the same time.
Instead of feeling like the king or queen of your author empire, you feel like the jester,
trying to juggle all the things. . .
I know. Because I’ve worked with so many authors like you, and over the years I've seen it all.
The problem is
Building an indie author empire requires SO MANY different plates to be spinning, and it feels like they all need to be spinning at the same time.
Instead of feeling like the king or queen of your author empire, you feel like the jester, trying to juggle all the things. . .
I know. Because I’ve worked with so many authors over the years and have seen it all.
Does this
sound familiar?
You fall behind on your social media because you don’t have the time to plan ahead and never know what to post.
You forgot to have the ebook cover made for your next launch, because you were so focused on having the print cover be just right.
You’re terrified of getting your Amazon account shutdown, and you realize that all your eggs are in one basket, which reminds you that you STILL haven’t built up your email list to where it needs to be.
You spend so much time making decisions about marketing, bookkeeping, ISBN’s, formatting, and everything else that feels so important to your success, but never enough time on decisions about what matters most to you in your writing (like which character to kill off next in your series!).
You end most days exhausted, barely hitting your word count but feeling like you got nothing done at all. . .
You obsessively check your sales dashboard waiting, hoping that just maybe your books will finally take off
Frustrating, right?
But within the Indie Author Empire, a decree has been made. Authors need not suffer any longer under the tyranny of procrastination, self-doubt, and lack of direction. It’s time for you to rule the kingdom!
Are you ready to step into your power?
Does this
sound familiar?
You fall behind on your social media because you don’t have the time to plan ahead and never know what to post.
You forgot to have the ebook cover made for your next launch, because you were so focused on having the print cover be just right
You’re terrified of getting your Amazon account shutdown and realize all your eggs are in one basket and that reminds you that you STILL haven’t built your email list to where it needs to be
You spend so much time making decisions on marketing and bookkeeping and ISBN’s and formatting and. . . and. . . never enough decisions are being made on what matters most to you in your writing (like which character to kill off next in your series!)
You end most days exhausted, barely hitting your word count but feel like you got nothing done at all. . .
You obsessively check your sales dashboard hoping, waiting that just maybe your books will finally take off
Depressing, right?
But within the Indie Author Empire, a decree has been made. Authors don’t need to suffer any longer under the rule and tyranny of procrastination, self-doubt and lack of direction.
Here’s what I have discovered:
Your indie author Goals are Within Reach. . .
The problem is that many authors don’t define their dreams. They don’t create a roadmap to their success, and they don’t reverse engineer how to get there.
Instead, they become lost along the way.
so I’ve outlined exactly how to succeed
step by step, using systems and processes in the Indie Author Empire.
The keys to the kingdom that you must acquire are:
01
a vision of success
that encompasses your business values & precisely defines what you want your role in your business to look like.
02
Systems
for your writing, publishing, marketing, & admin processes.
03
Outsourcing
the things you don’t enjoy doing in your business.
04
Case studies
& interviews of authors who have come before you & already accomplished what you want to do.
01
vision for success
business values and writing out exactly what you want your role in your business to look like
02
Systems
for your writing, publishing, marketing and admin processes
03
Outsourcing
the things you don’t enjoy doing in your business
04
Case studies
& community of authors that have gone before you & accomplished what you want to do
NOTE: THIS IS NOT A SELF-PUBLISHING HOW-TO OR AN INDIE AUTHOR MARKETING COURSE!
Instead, we are crafting the secret sauce that makes or breaks most indie author careers: your systems.
Meet your Queen, Her Majesty of The Indie Author Empire
Lorna Bailey
Author Executive Assistant
Lorna has been an author assistant since 2014 and has helped countless authors and entrepreneurs not just grow, but thrive in their business. She’s done it all. . . From ordering pizza to be delivered ASAP for some person in Canada (after they jokingly asked on Twitter), to getting an inbox from 16,000 emails to zero (and keeping it that way each day), to helping an indie author pull off a launch that helped them reach the top 25 books on Amazon. Every day she is committed to helping authors find clarity and, more importantly, to giving authors a sense of relief and confidence that their businesses can grow the way they want them to. Few people in the self-publishing industry have seen behind the curtain and discovered what makes or breaks successful authorpreneurs like Lorna has.
Ready to create peace, clarity, and to kick ass while building the author biz of your dreams?
Join the Indie Author Empire & prepare to revolutionize your career.
A proven roadmap that will help you organize your author business and create a path leading to where you want to go.
This course is perfect for fiction and non-fiction authors, author assistants, and anyone who wants to create a business making a living off their writing!
This course is perfect for fiction and non-fiction authors, author assistants and anyone who wants to create a business making a living off their writing!
did you know?
According to the Alliance of Independent Authors (Alli), “Because indie authors make up to 70% commissions from sales (minus the cost of publication) rather than traditional 5-15% royalties (minus the 15% which goes to their agent), for those authors prepared to merge artistic and business skills there is far greater scope for making a real income from their writing than has previously been the case.”
Seamlessly Unite your artistic and business skills, all in one day!
did you know?
According to the Alliance of Independent Authors (Alli), “Because indie authors make up to 70% commissions from sales (minus the cost of publication) rather than traditional 5-15% royalties (minus the 15% which goes to their agent), for those authors prepared to merge artistic and business skills there is far greater scope for making a real income from their writing than has previously been the case.”
MERGE your artistic and business skills seamlessly, all in one day!
Visions and Values
Establishment Module
MODULE
01
In this module, we cover what being the CEO of your specific author business looks like. We also hone in on what author goals, values, and success personally mean for you.
You’ll create:
Your vision of success as an author
Your personal business values
Your indie author decree
($97 value)
Visions and Values
Establishment Module
01
In this module we cover what being the CEO of your author business looks like specifically. We also get extremely clear on what author goals, values and success means for you personally.
You’ll create:
What success means for you as an author
Your personal business values
Your indie author decree
($97 value)
Systems and Processes
Regime Module
MODULE
02
As mentioned, systems are KEY for building your indie author empire. In this module, we define what systems and processes are and how to actually make them work for you. We go over project management softwares and help you find which one works the best for you, and then how to implement them into your business on a day-to-day basis.
YOU'LL LEARN
What systems and processes are
How to reduce decision fatigue
How to actually implement these tools in your indie author business
($97 value)
Systems and Processes
Regime Module
02
As mentioned, systems are KEY for building your indie author empire. In this module we define what systems and processes are and how to actually make them work for you. We go over project management softwares and help you find which one works the best for you and then how to implement them into your business on a day to day basis.
YOU'LL LEARN
What systems and processes are
How to reduce decision fatigue
How to actually implement them in your indie author business
($97 value)
Writing Systems
Scribe Module
MODULE
03
Whether you’re a plotter or a pantser, you NEED a system for your writing to help you hit those deadlines, organize your ideas, and stay on track. Step by step, we’ll help you figure out what those systems are; or, if you already have systems in place, how to define them even further. After taking this module, you will be able to confidently sit down at your desk and know exactly what you need to be working on.
YOU'LL LEARN
The different writing systems
What writing systems should entail
How to make them work for you
($97 value)
Writing Systems
Scribe Module
03
Whether you’re a plotter or a pantser, you NEED a system for your writing to help you hit those deadlines, organize ideas and stay on track. We’ll help you step by step figure out what those systems are or, if you already have them in place, how to define them even more for you. Through this module, you’ll be able to confidently sit down at your desk and know exactly what you need to be working on.
YOU'LL LEARN
The different writing systems
What writing systems should entail
How to make them work for you
($97 value)
Publishing Systems
Conjuration Module
MODULE
04
The actual publishing process of a book seems simple, but—boy oh boy—can one small mistake have a serious domino effect on the rest of the process. In this module, we cover publishing systems and create a customizable checklist with customizable dates for you to use each time you publish a book, to make sure you don’t forget any of the little details. I also give you my favorite trusted resources that help manage the heavy-lifting of publishing so that you can save your time!
YOU'LL LEARN
Systems that will make sure you don’t forget any pesky publishing tasks
How to streamline your publishing process
The best resources to make publishing easier
($97 value)
Publishing Systems
Conjuration Module
04
The actual publishing process of a book seems easy, but boy oh boy, can one small mistake have a domino effect on the rest of the process. In this module we cover publishing systems and create a customizable checklist with customizable dates for you to use each time you publish a book, to make sure you don’t forget any of the little details. We also go over my favorite, trusted resources that help do the heavy lifting of publishing for you to save you time!
YOU'LL LEARN
Systems to make sure you don’t forget those pesky publishing tasks
How to reduce your decisions when publishing
The best resources to make publishing easier
($97 value)
Finance Systems
Treasury Module
MODULE
05
Let’s be honest: few business owners love knowing their numbers. But if you are going to build an empire, you don’t just need funds to pave the path forward. You need a way to effectively manage those precious gold coins and schillings that flow in and out of your business. Throughout this module, you will learn how to create finance systems that give you a clear picture of your revenue, sales, launches, and how to budget for your business.
YOU'LL LEARN
How to manage your author business finances
How to budget for your business
Systems that will make tax time less of a nightmare
($97 value)
Finance Systems
Treasury Module
05
Let’s be honest, few business owners love knowing their numbers. But if you are going to build an empire, you don’t just need funds but you need a way to manage those precious gold coins and schillings coming in and going out of your business. Through this module, you will learn how to create finance systems that give you a clear picture of your revenue, sales, launches and how to budget for your business.
YOU'LL LEARN
How to manage your author business finances
How to budget for your business
Systems to help tax time become less of a nightmare
($97 value)
Marketing Systems
Bartering Module
MODULE
06
Marketing is an enjoyable task for authors—said no one, ever! In this module, we will cover how to implement marketing strategies, hire the right people, and use marketing tactics that will help you spend more time writing and less time marketing. We also consider where you’re currently at with your business, uncovering which social media platforms you should focus on in order to reach the most people and make your content more effective and manageable.
YOU'LL LEARN
How to make marketing suck less as an author
The building blocks of marketing systems that you need in your business
Which platforms to focus on based on where you are at in the process of building your indie author empire
($97 value)
Marketing Systems
Bartering Module
06
Marketing is an enjoyable task for authors - said no one ever! In this module we will cover how you can implement marketing strategies, hire the right people and marketing tactics to help you spend more time writing and less time marketing. We also consider where you are at in your business, informing you which social media platforms to focus on and how to make your content more effective, manageable and reach more people.
YOU'LL LEARN
How to make marketing suck less as an author
The building blocks of marketing systems you need in your business
Which platforms to focus on based on where you are at in the process of building your indie author empire
($97 value)
Hiring/Outsourcing
Courtier Module
MODULE
07
You can’t do this all alone. We know that your writing, your author business, is your precious baby—so it’s no wonder that you might be hesitant to hand it over to just anyone! In this portion of the course, we help you identify what tasks you can begin outsourcing, and how to prepare you AND your Indie Author Empire battalion for success. We go over how to begin hiring, budgeting for outsourcing tasks, and identifying where in your business you need help the most.
YOU'LL LEARN
The types of tasks you can easily outsource to contractors
How to find and work with a great author assistant
Resources for finding people for your team to help build your Indie Author Empire
($97 value)
Hiring/Outsourcing
Courtier Module
07
You can’t do this all alone. But, we get that your writing and author business is your precious baby - so it’s no wonder you might be hesitant to hand it over to just anyone! In this portion of the course we will help you identify what tasks you can begin outsourcing and how to set you AND your Indie Author Empire army up for success. We go over how to begin hiring, budgeting for outsourcing tasks and identifying where in your business you need help the most.
YOU'LL LEARN
The types of tasks you can easily outsource to contractors
How to find and work with a great author assistant
Resources for finding people for your team to help build your Indie Author Empire
($97 value)
"Lorna is knowledgable, organized, & process oriented."
She's helped me set up SOPs and create templates for all kinds of things in my author business.
Gabrielle Sands,
Bestselling Mafia Romance Author
Even once you do get yourself organized, it’s still nice when some of the work can be done for you.
That’s why this course also offers you. . .
Some extra magic, potions, and spells
to help you along the way!
Bonus #1:
My Indie Author Systems Checklist
Feel like you're missing something in your business? You won’t be after using this checklist to make sure you have everything you need to run a successful indie author biz.
Bonus #2:
52 Reader
Engagement Questions
You can use these in a multitude of ways! Use them in your Facebook reader group, as social media posts, in your newsletter, etc. Keep your readers engaged and also discover what they want next?
Bonus #3:
Launch
Checklist
Never face-to-desk again during a launch because you forgot a small but very important detail! After helping countless authors with multiple launches, this list covers it all, and is totally customizable for you to add in your own tasks and magic!
Bonus #4:
My Notion Author
Biz Template
Organize your business from the ground up using my personal Notion template that you can make all your own! This includes a quick crash course video on how to use this brilliant tool that’s perfect for authors.
Bonus #5:
Author
Interviews
Interviews from authors about how they actually work, systems that they use in their businesses, and how they get stuff done!
Bonus #6:
INDIE AUTHOR
FACEBOOK GROUP
Collaborate with other indie authors who are trying to achieve author success and receive access to Lorna if you ever have any questions!
Even if you do get yourself organized, it’s still nice when some of that work is done for you.
So that’s why included in this course are. . .
Some extra magic, potions and spells to help you along the way!
Bonus #1:
My Indie Author Systems Checklist
Feel like you're missing something in your business? You won’t be after using this checklist to make sure you have everything you need to run a successful indie author biz.
Bonus #2:
52 Reader
Engagement Questions
Use these to post in your Facebook reader group, as social media posts, ask in your newsletter, etc! Keep your readers engaged but also find out - what do they want next?
Bonus #3:
Launch
Checklist
Never face to desk again in a launch because you forgot a small, but very important detail! After helping countless authors with multiple launches, this list covers it all and is totally customizable for you to add in your own tasks and magic!
Bonus #4:
My Notion Author
Biz Template
Organize your business from the ground up in my Notion template that you can make all your own! This includes a video with a quick crash course on how to use this brilliant tool that’s perfect for authors.
Bonus #5:
Author
Interviews
Interviews from authors and how they actually work, systems in their business and how they get stuff done!
Bonus #6:
Author Case
Studies
Take a look at 3 different, real authors in different revenue brackets and hear Lorna’s take on what each author needs to do to make it to the next level in their business.
"If you want to level up your authoring business, Lorna Bailey is the person for the job."
Lorna's incredible expertise lives up to everything I hoped for. She is kind, diligent, knowledgeable, and I deeply trust her opinion.
E.A. Winters,
Bestselling Fantasy & Children's Author
Inside The Indie Author Empire you’ll receive:
Visions and Values ($97 value)
Systems & Processes ($97 value)
Writing Systems ($97 value)
Publishing Systems ($97 value)
Finance Systems ($97 value)
Marketing Systems($97 value)
Hiring/Outsource Systems($97 value)
Plus, all these magical bonuses!
My Indie Author Systems Checklist ($47 value)
52 Reader Engagement Questions ($47 value)
Launch Checklist ($47 value)
My Notion Author Biz Template ($47 value)
Author Interviews ($17 value)
Access to the Indie Author Empire Facebook Group ($47 value)
Total Value = Over $1,031
(Regular Price) = $397
Today’s Price = Only $297
100% GUARANTEED
Our Indie Author Empire Decree
Our Indie Author Empire Decree is this: by enrolling in the Indie Author Empire, you will organize your indie author business in one day or less and get to the next level of your author journey.
If for any reason you cannot put your ink and quill to paper, whip your author biz into shape, and create a roadmap to reach more readers and delight the ones you already have, then we will gladly return your schillings and coins by offering you a full refund within 14 days.
Simply send us an email at [email protected] and we’ll happily give you your money back!
"Lorna has seen me grow my businesses exponentially in that time and has seen through it all, it's all about team and systems"
Lorna has been my assistant for the last 4 years and in that time she has not only gained knowledge and expertise for not just how to grow your author business, but how to set yourself up for success as an author in the long run through systems and processes.
Dave Chesson,
Creator of Kindlepreneur, Publisher Rocket and Atticus
FAQ
FREQUENTLY ASKED QUESTIONS
Is this course just for indie authors?
No! Even if you are a traditionally published author, systems are still crucial to your success and you can apply these strategies!
Is this a self-publishing “how to” course?
No. There are plenty of amazing courses and resources out there that cover this (and we refer to some of them within this course!). This course is for authors who are familiar with the process and are ready to up their business to the next level.
Is this course just for fiction authors?
No! Although this course is fantasy themed, these principles totally apply to non-fiction authors too! We made this fantasy and dark academia theme because honestly, sometimes this stuff is boring to talk about, but the cool thing about owning a business is that you get to MAKE it your own and MAKE it fun! (And Lorna is obsessed with all things dark academia and still is waiting for her letter to Hogwarts).
Do I have to have any specific tools or programs to take this course?
Not necessarily. We recommend some in the course, but we totally get that indies are on a budget and do our best to be cognizant of that in the course by providing templates and referring to free resources for some of these systems. We do recommend using some project management softwares that have paid options, however. But they’re definitely not required.
How is the content delivered?
The course is a combination of videos with slides, but transcripts and audio files are included.
Do I get any support?
Yes! While we can’t provide direct coaching or consulting, you do get access to the Indie Author Empire Facebook group that’s for course members only. And, if you ever get stuck you can always reach out to us at [email protected]!
How long will it take me to go through the course and organize my author business?
If you clear out a full day, have no distractions and a steaming beverage (caffeine is recommended), you can organize your business in one day. We know your time is valuable and scarce and this course is designed for you to make the most of that! HOWEVER - we do not necessarily recommend that and please note that the content in this course is dripped out every 2 days to give you time to establish your systems, research softwares if you need to, or research outsourcing tasks.
STOP running around in circles trying to build your author business.
START spending more time on your writing and books!
Inside The Indie Author Empire you’ll receive:
Visions and Values ($97 value)
Systems & Processes ($97 value)
Writing Systems ($97 value)
Publishing Systems ($97 value)
Finance Systems ($97 value)
Marketing Systems($97 value)
Hiring/Outsource Systems($97 value)
Plus, all these magical bonuses!
My Indie Author Systems Checklist ($47 value)
52 Reader Engagement Questions ($47 value)
Launch Checklist ($47 value)
My Notion Author Biz Template ($47 value)
Author Interviews ($17 value)
Access to the Indie Author Empire Facebook Group ($47 value)
Total Value = Over $1,031
(Regular Price) = $397
Today’s Price = Only $297
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